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Design to Market Strategies - Creating a Competitive Edge

Tel-Aviv University
-New Tools for Creating a Sustainable Advantage

-Does Design Trump Technology?

-Why leading companies invest so much in design

-Startups need to choose - Geek or Chic

-Design as a Marketing Tool

-Boredom, Financial Success
 
 
Participants:
James Conley, Executive Program, Kellogg School of Management.
Galya Racine, Founder, Innovation Wise.
Guy Paradis, Director of Product Management, N-trig.
Alex Padwa, Founder and director, Shenkar.
Zvi Yemini, Repeat Entrepreneur, ZAG, Hydro, Polymer Logistics.

 

  • Lecturer(s): James Conley, Galya Racine, Guy Paradis, Alex Padwa, Zvi Yemini
  • Location: Leon Hall, Recanati Building, TAU
  • Date: Sunday, 14 March 2010
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